Discussion - Representation

Tide: 

In the tide advertisement, the mother says that she wishes tide did not work as well as it does so she could throw out the little girl's clothing away. However, Tide is so good that it got all of the crayon stains out, not letting her do so. This advertisement for the detergent is targeted more towards children since it talks about getting a child's clothing clean from crayon stains. The ad can still aply to people of all ages since people can still stain their clothes often from food or dirt. Tide is a detergent that is high quality, so it is likely that not any social class can purchase it, so more wealthy people probably benefit from this advertsement.

AXE: 

The advertisement for this Axe body spray targets men. More specifically, the ad is probably trying to get a hold of men that are above age 20, as there are many females chasing the fragrance. The body spray is affordable for many people, making the audience of men be able to afford the product. The audience also must take this as a joke, since women obviously are not going to be chasing over a man over his scent, however they are implying that the quality of the smell is great.